According to Investopedia, branding is “a business and marketing concept that helps people identify a particular company, product, or individual.” A brand is more than just a logo or how your website looks; you can’t touch a brand or even see it.
 
Rather, your brand is how you present your company to the public. As such, branding helps shape people’s perceptions of you, your company, and the products or services you offer.
 
Within this package you will find the following modules:
Insiders Guide
Worksheets and Tools